Aspiring for a career in digital marketing? Eager to learn what this field is all about? Learn here the details about digital marketing and the various ways you can make it big in this field?
Digital marketing – a revolution in the making
Digital marketing is a rapidly growing marketing and advertising phenomenon that is taking the online world with storm. Getting increasingly popular, the field has been greatly aided due to the growth of internet and the technological means to get online. Companies are marketing their products and services online so as to reach out to prospective customers at the click of a mouse. With digital marketing there is an increased possibility that customers will respond and get into buying the products. Computers, laptops, smart phones and tablets are some of the digital means that are used for digital marketing. With internet and smart phones getting widely popular, businesses and marketers are increasingly taking to the digital route for reaching their customers. The tech savvy younger generation has taken to this innovative and interesting field with open arms. With future technological growth in the field of computing, information technology and telecommunications, the possibilities in digital marketing are simply infinite. A career in this field is thus highly lucrative. But before we get into the details of how best we can make a career in digital marketing , let us first learn the basics of digital marketing.
Why digital marketing
The markets today are increasingly tech driven. Along with conventional marketing techniques like erecting billboards or running ad campaigns on radio, television and the print media, companies are increasingly utilizing the internet for promoting their brands, products and services. Digital marketing is a relatively new phenomenon that makes the best use of the internet and tech devices like smart phones, tablets, etcetera to reach out to consumers. It’s a lot more than e-commerce. It’s only after the year 2010 that the arena of digital marketing actually picked up steam. Today almost every company is waking up to the need of digital means to market their products and services. To survive, companies have to take the digital route; there is simply no other go. Not waking up to the current trends in marketing will be suicidal for companies with a traditional outlook.
With the focus shifting to the digital media, there is every possibility that tens of thousands or even lakhs of jobs will be available in this field in the years to come. A fresher in this field can very well earn around twenty to twenty five thousand rupees per month. And for experienced professionals, sky is the limit. Things like online advertising, email marketing, mobile marketing, social media marketing, online brochures and web campaigning are all means towards marketing digitally. Digital Marketing is about a good many other things too. It is about search engine optimization (SEO), search engine marketing (SEM, pay per click (PPC) and web analytics.
Digital marketing as a career option
With things and the world getting more and more digitized, it would be a very wise decision to take up digital marketing as a career option. Career opportunities in digital marketing are humongous and the benefits of digital marketing are enormous. They are highly cost effective compared to traditional marketing campaigns. They have a high degree of flexibility, convenience and effectiveness. There is a greater possibility of getting an instant response from prospective clients. Sales could be instantaneous. Start ups these days are more into digital marketing rather than using traditional means. They are effectively using the online media for marketing and advertising their products and services. With costs of owning a smart device coming down drastically and internet plans becoming highly affordable, the world seems heading towards a future where digital marketing will be more the norm, rather than the exception. It is thus proper for anyone to enter the digital world right now and works towards a highly rewarding career in digital marketing.
First things first to make a career in digital marketing
The best thing about choosing digital marketing is that there is no specific requirement of any qualification to establish oneself in this field. The career opportunities in digital marketing are very much high and will not see a decline in the foreseeable future. There is no college degree as such for digital marketing. You may go for some online courses in digital marketing or get a MBA from a university, but all that doesn’t matter much. What matters more are your own efforts to learn and pick up things. It’s your talent and passion for the field that mainly counts. You should have the knowledge and a few projects showcasing your talent, if you desire to be hired by digital marketing companies. A little bit of business acumen will also go a long way in establishing yourself in the marketing world.
So to make a mark, first read a lot about the subject. Go through blogs and articles on digital marketing to understand what it is all about. Have your own blogs and websites where you can continuously update them with fresh ideas and innovations. Put down your thoughts there, without worrying how many or who is reading them. Pick up the basics; learn strategies and techniques involved in digital marketing. Also get to attend webinars, conferences and events related to digital marketing. Come across like-minded people and share knowledge about the field. Try to get into the company of people who have years of experience in the field and learn from them.
Once you have a good understanding about the various aspects of this field you can then specialize in one or more areas of digital marketing. The area of specialization will depend upon your passion and expertise. You can take to writing articles, managing SEO, SEM, doing data analysis, web analysis, email marketing and so on. Working in this field is a lot about being creative and thinking innovatively. To make it big in this field it is essential to think out of the box. It is also essential that you continue to update yourself as the technology in the digital world changes real fast. And with some excellent skill in communication, especially written, you can quickly climb up the ladder of success in this field.
Career options in digital marketing
A digital marketing team could have many positions, some of which are explained below.
They are at the bottom of the pyramid. Anyone desirous of entering the field can begin as a content writer. You can even have your own blog or website where you can showcase your writing skills to the world. Content writers are mostly freelancers working part time from the comforts of their home.
Content Marketing Manager
As a content marketing manager you will be responsible for a good many things concerned with content. You could be managing a team of content writers or managing blogs, copywriting, video marketing, email communications, guest blogging and the likes.
Digital Marketing Manager
Those with few years in digital marketing could easily get hired into this position. Instead of any university qualification like a business management degree you will be required to showcase your achievements in digital marketing in the last few years. You will be mainly required to manage the digital marketing team and to make it as efficient as possible.
Inbound Marketing Manager
A similar role to Content Marketing Manager, in this position you will be required to attract potential customers through content marketing.
Social Media Marketing (SMM) Expert
This is one area where content marketing is done through the social media channels like facebook. As a SMM expert you will be running paid advertising campaigns in the social media.
Search Engine Marketer
This is one of the most important aspects with respect to digital marketing. You will be expected to bring in the targeted leads and clicks through search engine marketing. You will be mostly marketing through Google adwords.
SEO or Search Engine Optimizer
SEO is a very important term concerned with digital marketing. It’s through search engine optimization one can get great traffic from Google at no additional cost. As a SEO executive you will be managing keyword research, duplicate content and get to learn the use of various SEO tools. With SEO you can save on money in adwords and help gain a lot of traffic.
This is one area in the digital marketing team where one gets to work with others in optimizing their roles. You will help in getting a better ad copy, help in developing better content or help post better words in the social media platforms.
From the above discussion we can thus see that digital marketing is an upcoming career that has a huge potential for employment. Already there are some tens of thousands of jobs in this sector in different positions as enumerated above. In the years to come, more of our time will be spent remaining online. Thus it is highly likely that we will be dependent on the digital world for most of our purchases. With more of technological developments to take place, a great many openings are likely to be created in digital marketing. It is thus the most opportune time to enter this field. All that one need is the passion and a great liking for this field. You would then be able to establish yourself really well in the world of digital marketing.